Now touring M.J. Rose!!

M.J. is part of a happening new campaign to raise money for a great cause and try out a new virtual buzz technique. Read on for details!

Also, check out The Literary Chicks for my thoughts on the new Willy Depp-a-Wonka . . .

PACESETTING AUTHOR TAKES LEAP INTO FUTURE WITH INNOVATIVE "BLOG-A-THON"

M.J. Rose Pledges Literacy Donation for Each Link to The Halo Effect as part of the first "Good Books/Good Cause" Campaign

NEW YORK, July 5 - M.J. Rose, nearly as well known in some circles for the wildly creative strategies she advocates to a growing audience on her marketing blog, "Buzz, Balls, and Hype", as she is for her feverishly paced thrillers, has come up with the perfect strategy to capture overwhelmed consumers' attention in an overloaded marketplace for her newest release THE HALO EFFECT (Mira Books; Mass Market Paperback, July 2005).

The two-week "blog-a-thon" for the Anthony Award-nominated novel aims to connect book lovers with a good cause and a great summer read.

On July 5th, coinciding with the release of THE HALO EFFECT, Mira Books has teamed up with "VidLit" to produce a short film that uses animation and the latest in digitial multimedia illuminate the world within the novel. Rose has secured pledges from real-life supporters - her publisher, agent, family and friends - who will collectively donate $5 to the nonprofit literacy organization, Reading Is Fundamental, for each website or blog that links to Rose's THE HALO EFFECT VidLit before July 19.

Rose's goal is to get 500 blogs to link to the VidLit and raise $2500+ for the charity.

THE HALO EFFECT is the first book in the Butterfield Institute series, featuring sex therapist, Dr. Morgan Snow. In each book she struggles with the conflict of preserving her patient's privacy and the dangerous and sometimes criminal things she hears. She sees everything from the abused to the depraved, from the couples grappling with sexual boredom to twisted sociopaths with dark, erotic fetishes and the Butterfield institute is the sanctuary where she helps soothe and heal these battered souls.

Praise for THE HALO EFFECT:

"Potentially explosive - Rose's latest is not for the squeamish... [Dr. Morgan Snow] is an engaging guide to the world of dysfunction that Rose painstakingly constructs." -Publisher's Weekly

"The Halo Effect is tense, engrossing, and sometimes so real it's frightening."
- Linda Richards, editor of January Magazine

"Dr. Morgan Snow is a refreshingly vulnerable character whose spunky decision to go undercover in the demimonde is both believable and hair-raising. THE HALO EFFECT will have you on the edge of your seat from page one"
-Katherine Neville, New York Times bestselling author of The Eight

About M.J. Rose:

M.J. Rose, is the author of five novels, Lip Service, In Fidelity, Flesh Tones, Sheet Music and The Halo Effect. She also is a contributor to Poets and Writers, Oprah Magazine, The Writer Magazine, Pages Magazine. Her short fiction has appeared in Pages Magazine, The Vestal Review and several anthologies including Best American Erotica and The Auntie's Book. Rose is also the co-author with Angela Adair Hoy of How to Publish and Promote Online, and with Doug Clegg of Buzz Your Book. With a background in advertising (She was the Creative Director of Rosenfeld Sirowitz and Lawson and she has a commercial in the Museum of Modern Art), Rose used her business smarts and entrepreneurial acumen to become what Time magazine would call the "poster girl" of e-publishing. Signed to a major New York publishing house in 1999, Rose has gone on to help other authors creatively market their work through both of her popular and well-read blogs, Buzz, Balls & Hype and Backstory.

What's left? Watch the VidLit!

THE HALO EFFECT BY M.J. ROSE, AT VIDLIT:

Other resources:

Buzz, Balls & Hype

Backstory